Jurnal Ilmiah Aset

Pengaruh Literasi Keuangan, Herding Behaviour, dan Financial Technology Terhadap Keputusan Investasi

Bagas Hariyanto, Maria Agustine Graciafernandy — Sun, 31 Mar 2024 00:00:00 +0000

The development of science and technology from time to time is very fast which requires individuals to be more able to follow developments to improve investment decisions on the Semarang University campus environment. The aim of this research is to analyze the influence of financial literacy, herding behavior and financial technology on investment decisions on the Semarang University campus environment. This research uses a random sampling method. The sample used in this research was 97 respondents from individuals on the Semarang University campus. Data analysis in this research used the SPSS version 25 program. Tests carried out included validity tests by comparing calculated r with r tables, reliability tests using Cronbach Alpha, classical assumption tests which included normality tests, multicollinearity tests, heteroscedasticity tests. Multiple analysis tests are used to test how much influence the independent variable has on the dependent variable and prove the research hypothesis, and also test the hypothesis with the t test, and test the coefficient of determination (R2). The results of this research provide the implication that financial literacy, herding behavior and financial technology are factors that need to be considered to improve individual investment decisions on the Semarang University campus environment.

Meningkatkan Green brand equity Melalui Green satisfaction dan Customer engagement pada Tamu Hotel di Indonesia

Gilang Puspita Rini — Sun, 31 Mar 2024 00:00:00 +0000

Customer awareness regarding environmental damage is increasing. For this reason, this research discusses how to increase green brand equity in green hotels in Indonesia. The aim of this research is to examine the role of green satisfaction and customer engagement in increasing green brand equity by developing a theoretical research framework. A total of 156 respondents were collected, and after carrying out multiple linear regression analyses, it can be seen that the antecedent of green brand equity is customer engagement. Meanwhile, another variable in this research which was also studied, namely green satisfaction, apparently had no effect on the rise and fall of green brand equity in green hotels. This study contributes to future research on green hotels and other research that pays attention to environmental conservation.

Minat Beli Customer Pada Toko Tenun Ikat di Jepara

Rika Mellatul Fauziyah, Ira Setiawati, Henry Casandra Gultom — Sun, 31 Mar 2024 00:00:00 +0000

The research was conducted with the aim of analyzing Electronic Word of Mounth (E-WOM), Trust, Quality of Service on Buying Interest in Online Shopping at Ikat Weaving Shop (Case study on Ikat Weaving Shop customers). The method used is quantitative using primary data. Respondents in this study were 97 consumers. The analysis tool used is multiple linear regression analysis with the help of the SPSS Version 26 program. The results of this study show that, Electronic Word of Mounth (E-WOM) has no effect on buying interest, Trust affects Buying Interest and Quality of Service affects Buying Interest.

Pengaruh Lingkungan Kerja, Kesehatan Kerja, Keselamatan Kerja Terhadap Produktivitas Karyawan (Studi Kasus PT. Optima Sinergi Convestama Kota Semarang)

Rosa Aprilia, Erawati Kartika, Suhaji Nathanael — Sun, 31 Mar 2024 00:00:00 +0000

This research aims to examine the influence of the work environment, work health and work safety on employee productivity at PT. Optima Sinergi Convestama Semarang City. This type of research is explanatory research. The sampling technique was a census and data collection through distributing questionnaires and interviews with 125 respondents. The data analysis method used is multiple linear regression with SPSS 23. The F Test results in the research found that the work environment, work health and work safety have a significant effect on employee productivity at PT. Optima Sinergi Convestama Semarang City. This means that improving working environmental conditions, occupational health and occupational safety also has an impact on improving employee productivity conditions, and vice versa. The results of the calculation of the coefficient of determination value were obtained at 0.720, which means that the influence of the work environment, work health and work safety on employee productivity is 7.20%. In conclusion, the work environment, work health and work safety have a positive and significant effect on the productivity of PT Optima Sinergi Convestama Semarang City.

Pemanfaatan Digital Marketing dan Penerapan Packaging Dalam Pengembangan Bisnis

Sulaiha Sulaiha, Siti Munfaqiroh — Sun, 31 Mar 2024 00:00:00 +0000

This research aims to explain the benefits of digital marketing and the application of packaging in business development at 3 Japanese food in Malang City. Apart from that, this research also reveals what happens if you don’t implement digital marketing and packaging in business development. The research results show that here are changes before and after utilizing digital marketing and implementing packaging in business development at 3 Japanese foods in Malang City.

Strategi Pemasaran Berbasis Kepuasan Pelanggan : Memahami Peran Kualitas Layanan dan Harga

Tantri Widiastuti, Agustinus Numberi — Sun, 31 Mar 2024 00:00:00 +0000

This study aimed to find out and describe the influence of service quality and price on customer satisfaction. Furthermore, in this study, customer satisfaction research focused only on the Salon “X”. The method of analysis in this study was regression test conducted by testing the effects of independent variables to the dependent variable. Analysis used in the study was quantitative analysis. Based on the testing and the discussion that has been done it can be concluded that testing the assumptions of classical test, which consisted of the test multikoliniarity, heteroscedasity test, and normality test didn’t show any indicators and disorders in the classical assumption test. While the results of multiple linear regression test that consisted of quality of service and price were independent variables simultaneously or F test had positive and significant impact on customer satisfaction. And partial or t test showed that the quality of service and price had a positive and significant impact on customer satisfaction at Salon “X”.

Determinan Kualitas Audit (Studi Kasus pada Kantor Akuntan Publik di Kota Semarang)

Tito Garin Nugroho, Andwiani Sinarasri, Ida Kristiana — Sun, 31 Mar 2024 00:00:00 +0000

This study aims to examine the effect of independence, accountability, audit complexity and auditors work experience on audit quality. This study uses a quantitative approach. The population in this study is a Public Accounting Firm in Semarang City. The sample of this research is 65 respondents. Data analysis used multiple linear regression and hypothesis testing using SPSS 25 program. The results showed that the independence variable and auditors work experience had no effect on audit quality, accountability and audit complexity variables had a positive effect on audit quality. Meanwhile, the variables of independence, accountability, audit complexity and auditors work experience simultaneously affect audit quality

Pemanfaatan Teknologi Informasi dan Kompetensi Sumber Daya Manusia Terhadap Efektivitas Sistem Informasi Akuntansi

Vidia Suryani Dewi, Riska Ayu Setyo Utomo, Iin Indarti — Sun, 31 Mar 2024 00:00:00 +0000

This study aims to examine the use of information technology and human resource competence on the effectiveness of the accounting information system at PT. Karya Satria Advertising in 2023. The population and sample used is the finance and Accounting employees of PT. Works by Satria Advertising. The data source used is primary data obtained from questionnaires distributed to employees of the finance and accounting department. Sampling technique using non-probability sampling method. The analytical tool used is Multiple Linear Regression. The results of the study partially show that the use of information technology has a positive and insignificant effect on the effectiveness of accounting information systems, while the competence of human resources has a positive and significant effect on the effectiveness of accounting information systems. The results of the study simultaneously show that the use of information technology and human resource competencies have a significant positive effect on the effectiveness of accounting information systems. The coefficient of determination is 0.719 or 72% which indicates that the dependent variable, namely the Effectiveness of the Accounting Information System, is influenced by the two independent variables, namely Utilization of information technology and Human Resource Competence. While the remaining 28% is influenced by other factors.